Amazon Brand Registry
Selling on Amazon has become an increasingly popular way for small and mid-sized brand owners to scale quickly because the online retail giant Amazon has single-handedly revolutionized the way we shop. In fact, statistics from Statista.com show that in 2022 alone Amazon's net revenue amounted to over 513 billion dollars. With such a lucrative market, if you are a product producer, it is probably a good idea to take advantage of the opportunity that selling on Amazon provides. From its humble beginnings as an online bookstore, Amazon now offers countless products, ranging from groceries to electronics. As a result of its popularity, many brand owners have begun shipping their items through Amazon’s logistics platform. With this comes the need for specialized shipping tools that can help streamline and expedite the process.
Amazon offers a variety of different shipping tools tailored to fit different businesses’ needs. For example, freight carriers on Amazon can use Fulfillment by Amazon (FBA) to store their products in one of Amazon’s many fulfillment centers and then deliver them directly to customers with no additional work required. Additionally, sellers who ship large volumes of packages each day can purchase special packaging equipment designed specifically for quick and efficient packing and labeling processes.
Recognizing the need for a streamlined system, in 2017, Amazon launched its Amazon Brand Registry, which has been a game-changer for brand owners and entrepreneurs. It enables them to protect their brands, manage their Amazon catalogs, and provide enhanced access to Amazon's powerful sales channels. With the help of an intellectual property attorney, brands like yours can efficiently get their trademarked brands registered with the Amazon Brand Registry.
The purpose of the Amazon Brand Registry is to provide assistance in developing an enforcement plan for protecting intellectual property rights on Amazon's platform. Once registered, brand owners have access to powerful tools that enable them to monitor listings of unauthorized items, report violations, and take action against infringers within the platform.
To protect your brand and establish Amazon Brand Registry eligibility, give us a call at 1-888-752-2629 or schedule a consultation on our website. We can get your trademark application started right away.
*Our firm is not associated with Amazon®, outside of contributing to the net revenue as a consumer. *
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Amazon Logo - Amazon.com Inc. / commons.wikimedia.org
