The Evolution of Logos in Business: Billion Dollar Brands
From ancient symbols etched onto pottery to modern-day iconic designs gracing billboards and digital screens, the origin of logos in business is a captivating tale that spans thousands of years. These distinctive symbols hold immense power, acting as a visual representation of a company's identity and values - its trademark.
In ancient civilizations, the artisans would stamp their creations with unique symbols to signify their craftsmanship or ownership. The Egyptians, for example, used hieroglyphics as marks of authenticity, while Roman blacksmiths employed intricate monograms on their metalwork.
Over time, logos have evolved and have remained an integral part of the business world today.
The Starbucks Logo
Image credit: Starbucks
The Apple Logo
Image credit: Apple
The McDonald’s Logo
Image credit: McDonald’s
The Coca-Cola Logo
Image credit: Coca-Cola
No matter the design, in today's fast-paced business world, brands must constantly evolve to stay relevant and capture the attention of their target audience. Whether it's a subtle change or an entire overhaul, a key component of this evolution is the strategy of trademarks and how they propel the growth of the brand. That's why it is crucial for businesses to understand how having multiple registered trademarks can be leveraged to support brand growth.
These billion dollar brands are obviously on target and have invested in their respective companies to build a wall of strategy around their brand message. These logos are instantly recognizable as a representation of the products and/or services that it provides.
If you need assistance building your wall of strategy around your brand, we can help. Give us a call at 1-888-752-2629 or schedule a consultation online. We’d be happy to assist you in securing your brand.