Celebrities and Their Numerous Trademarks

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Nowadays, the words “celebrity” and “trademark” go hand in hand. In this blog post, we will take a look at some notable celebrities and their trademarks.

Celebrities are known for using their name, image, and likeness to create a personal brand. Going beyond that, they can also use trademarks to protect their intellectual property. With a trademark, celebrities can be sure that other people are not unlawfully profiting off of their work or identity. Without this protection, celebrities would have limited recourse if someone were pretending to be them or selling products with their face on it, without permission.

Trademarks give celebrities the power to control how their brands and identities are used. This allows them to determine how much of themselves they want to be included in projects associated with them – whether it’s appearing in movies or clothing lines. A trademark is an important tool in ensuring that celebrities maintain control over what is associated with their persona and what isn’t.

With that being said, let’s take a look at some of the notable celebrities and their trademarks.

Beyoncé - One of the most influential women in recent history both in music and pop culture. Given how well-known her name is, it should come as no surprise that she owns a number of registered trademarks. Let’s take a look at some of the most popular ones:

• #BEYGOOD & BEYGOOD - for charitable services and clothing.

• IVYPARK - for various beauty products, jewelry, clothing, yoga mats, household containers, and digital downloads.

• BEYHIVE - for entertainment services namely a website.

• BEYONCE' - for fragrances and body products, photographs, clothing, and entertainment services namely live performances) with her children's names still pending.

• Sir Carter & Rumi Carter - both scheduled to be published for opposition on 1/10/23.

• Blue Ivy Carter's latest SOU extension request was filed back in October 2022. An applicant may only request a total of five (5) extensions of time, or the application is deemed abandoned. This is the 4th request and approval.

Kanye West - Another prominent figure in the music industry. Kanye is notorious for his highly-praised albums and controversial political views. He also partakes in fashion with his clothing line Mascotte Holdings, INC. and his collaboration with Adidas, YEEZY.

• KANYEWEST - for downloadable music, music composition, clothing, and photographs.

• YEEZY - for clothing.

• YZY - for footwear

There are over 100 trademark applications pending with Mascotte Holdings, Inc., that may be connected to whatever is next for Ye.

Adele - A world-renowned British singer. She has achieved a lifetime's worth of musical accomplishments while being just in her mid-thirties. Adele only has one trademark - with it being rumored that her main goal with this single trademark is to protect her fans from being taken advantage of by businesses and products that use her name..

• ADELE - for pre-recorded music and entertainment services namely live performances

Megan Thee Stallion - A rising rapper from Houston, Texas. She is the physical personification of confidence and sensuality. With her explosive lyrics, music videos, and performances, it's a no-brainer that any project attached to her name garners commercial success.

• MEGAN THEE STALLION - for retail store merchandise, streaming music, and entertainment services namely live performances.

• HOT GIRL SUMMER - for music recordings and entertainment services namely live performances.

• TINA SNOW - for music recordings, posters, and clothing.

• REAL HOT GIRL SHIT - for clothing.

• BODYODY - for clothing.

• Hotties Helping Houston - for charitable services.

This Houston hottie has over 20 pending applications. Winning!

Taylor Swift - A country singer turned pop princess. She is one of the leading music artists of the 21st century and is often regarded by several publications as one of the best songwriters of all time. And with that, comes influence. That is why she is one of the most noteworthy people in pop culture in recent times.

• TAYLOR SWIFT - fragrances, footwear, keychains, bags, calendars, guitar picks, and digital media.

• PLAYERS GONNA PLAY - for stationery products and clothing.

• SHAKE IT OFF - for stationery products and clothing.

• 1989 - for everything under the sun (not really, but a laundry list of goods and services).

Celebrities registering trademarks are becoming somewhat of an open secret. Given their influence, trademarks just make sense for these celebrities. Their name is frequently used in counterfeit goods, therefore this process can provide a means of control and protection in this area.

Are you an artist that is currently going through the same issue? We can help you with registering your trademark. Contact us today to schedule a consultation and give your creations the protection they deserve.

DISCLAIMER: Nazareth Innovative Law does not represent any of the listed companies or individuals. This blog post is provided for informational purposes only and reflects information available within the USPTO search records.

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Image Sources:
Megan Thee Stallion - Ashley Graham, CC BY-SA 4.0 / wikimediacommons.org
Taylor Swift - Marcin Wichary from San Francisco, U.S.A., CC BY 2.0 / wikimediacommons.org
Beyoncé - Mason Poole, CC BY 4.0 / wikimediacommons.org
Adele - Kristopher Harris from Charlotte, NC, CC BY 2.0 / wikimediacommons.org
Kanye West - Cosmopolitan UK, CC BY 3.0 / wikimediacommons.org